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Volumn 6, Issue 1, 1999, Pages 1-13

Brand equity and retailer acceptance of brand extensions

Author keywords

Brand equity; Brand extensions; Brand management; Product listing; Retail

Indexed keywords


EID: 0002612167     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0969-6989(97)00039-8     Document Type: Article
Times cited : (38)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.