Marketing and political campaigning: Mutually exclusive or exclusively mutual?

Qualitative Market Research: An International Journal

Volumn 4, Issue 1, 2001, Pages 25-34

  Baines, Paul R ^a   Egan, John ^a  

^a MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

Grounded theory; Marketing activities; Marketing strategy; Politics; Qualitative techniques

Indexed keywords

EID: 84986042626     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750110364541     Document Type: Article

References (25)

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