The role of marketing in politics

Journal of Political Marketing

Volumn 1, Issue 1, 2002, Pages 1-5

  Newman, Bruce I ^a  

^a DEPAUL UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85011630257     PISSN: 15377857     EISSN: 15377865     Source Type: Journal    
DOI: 10.1300/J199v01n01_01     Document Type: Editorial

References (2)

1. Newman, Bruce I., Ed. (1999) Handbook of Political Marketing. California: Sage Publications.
2. O’Shaughnessy, Nicholas. (2001) “The marketing of political marketing,” European Journal ofMarketing, Special edition devoted to political marketing, Phil Harris, Ed., Vol. 35, No. 9/10, pp. 1047-1057.