Testing a predictive model of voter behavior on the 2000 U.S. presidential election

Journal of Political Marketing

Volumn 1, Issue 2-3, 2002, Pages 159-173

  Newman, Bruce ^a  

^a DEPAUL UNIVERSITY   (United States)

Author keywords

Candidate; Politcal marketing; Political party; U.S. presidential elections; Voter behavior

Indexed keywords

EID: 84937376441     PISSN: 15377857     EISSN: 15377865     Source Type: Journal    
DOI: 10.1300/J199v01n02_11     Document Type: Article

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