Relationship Marketing and the Political Process

Journal of Political Marketing

Volumn 4, Issue 2-3, 2005, Pages 73-90

  Bannon, Declan P ^a  

^a UNIVERSITY OF THE WEST OF SCOTLAND   (United Kingdom)

Author keywords

Critical incidents; Political marketing; Relational development; Relational erosion; Relationship marketing

Indexed keywords

EID: 34248041056     PISSN: 15377857     EISSN: 15377865     Source Type: Journal    
DOI: 10.1300/J199v04n02_04     Document Type: Article

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