Processing of Numerical and Verbal Product Information

Journal of Consumer Psychology

Volumn 5, Issue 4, 1996, Pages 359-385

  Viswanathan, Madhubalan ^a   Childers, Terry L ^b  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b UNIVERSITY OF MINNESOTA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 21744436192     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327663jcp0504_03     Document Type: Article

References (16)

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3. Semantic memory: Facts and models
4. Childers, T.L., Gencturk, E., Rao, A., & Shimanski, J. (1992). An empirical examination of consumer memory: Evidence on brand organization and verbal versus numerical representation. Unpublished manuscript University of Minnesota.
5. The influence of some task variables on cognitive operations in an information-processing decision model
6. Nutrition labeling formats: Performance and preference
7. Conceptual and methodological issues in examining the relationship between consumer memory and judgment
8. Recognition memory
9. “Information load” and consumers
10. Numerical and linguistic information representation in multiattributechoice
11. An empirical study of alternate formats fornutritional information disclosure in advertising
12. The processing of numerical versus verbal attributeinformation: A study using information acquisition patterns
13. Comparative judgments of numerical and verbal attributelabels
14. Determinants of scale response Label versus position
15. The effect of numbers on the route to persuasion