A rose by any other name: Rebranding campaigns that work

Journal of Business Strategy

Volumn 24, Issue 6, 2003, Pages 17-23

  Kaikati, Jack G ^a   Kaikati, Andrew M ^b  

^a SOUTHERN ILLINOIS UNIVERSITY   (United States)

^b WASHINGTON UNIVERSITY   (United States)

Author keywords

Brand awareness; Brand equity; Brands

Indexed keywords

EID: 84993029750     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756660310509451     Document Type: Article

References (0)