The challenge of change at Thomas Cook: Uniting 28,000 employees behind one brand

Human Resource Management International Digest

Volumn 11, Issue 4, 2003, Pages 3-7

  Coles, Alexis ^a  

^a NONE

Author keywords

Branding; Change management; Teamwork

Indexed keywords

EID: 85003174508     PISSN: 09670734     EISSN: None     Source Type: Journal    
DOI: 10.1108/09670730310792826     Document Type: Article

References (0)