Evaluations of co-brands and spill-over effects: Further empirical results

Journal of Marketing Communications

Volumn 10, Issue 2, 2004, Pages 115-131

  Baumgarth, Carsten ^a  

^a UNIVERSITY OF PADERBORN   (Germany)

Author keywords

Co branding; Replication; Spill over effects

Indexed keywords

EID: 3142760165     PISSN: 13527266     EISSN: None     Source Type: Journal    
DOI: 10.1080/13527260410001693802     Document Type: Review

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