Resource investments made between customers and provider: A study of teenagers' loyalty to a summer camp

Journal of Travel and Tourism Marketing

Volumn 21, Issue 1, 2006, Pages 1-12

  Morais, Duarte ^a   Kerstetter, Deborah ^a   Lin, Yin Shin ^b   Mowen, Andrew J ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b Taiwanese branch of Synovate Ltd   (Taiwan)

Author keywords

Loyalty; Resource investments; Taiwan; Teenagers

Indexed keywords

EID: 34447276710     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v21n01_01     Document Type: Article

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