Toward the operationalization of resource investments made between customers and providers of a tourism service

Journal of Travel Research

Volumn 41, Issue 4, 2003, Pages 362-374

  Morais, Duarte B ^a   Backman, Sheila J ^b   Dorsch, Michael J ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b CLEMSON UNIVERSITY   (United States)

Author keywords

Customer relationships; Resource investment; Scale development

Indexed keywords

INVESTMENT; SERVICE PROVISION; TOURISM MANAGEMENT;

EID: 0037984267     PISSN: 00472875     EISSN: None     Source Type: Journal    
DOI: 10.1177/0047287503041004005     Document Type: Article

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