In-store shopping behavior: A cross-cultural comparison in Italy, France and Poland

Journal of East-West Business

Volumn 13, Issue 2-3, 2007, Pages 115-142

  Vianelli, Donata ^a   Dianoux, Christian ^b   Domanski, Tomasz ^c   Herrmann, Jean Luc ^b  

^a UNIVERSITY OF TRIESTE   (Italy)

^b UNIVERSITÉ DE LORRAINE   (France)

^c UNIVERSITY OF LODZ   (Poland)

Author keywords

Consumer shopping behavior; France; International retailing; Italy; Poland; Sadaptation; Standardization; Western and Eastern Europe

Indexed keywords

COMPARATIVE STUDY; CONSUMPTION BEHAVIOR; CULTURAL INFLUENCE; GLOBALIZATION; INTERNATIONAL COMPARISON; RETAILING; SHOPPING ACTIVITY; STANDARDIZATION;

CENTRAL EUROPE; EURASIA; EUROPE; FRANCE; ITALY; POLAND; SOUTHERN EUROPE; WESTERN EUROPE;

EID: 34249307507     PISSN: 10669868     EISSN: 15286959     Source Type: Journal    
DOI: 10.1300/J097v13n02_02     Document Type: Article

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