Assessment of potential retail segmentation variables an approach based on a subjective MCI resource allocation model

Journal of Retailing and Consumer Services

Volumn 7, Issue 3, 2000, Pages 171-179

  González Benito, Óscar ^a   Greatorex, Michael ^b   Muñoz Gallego, Pablo A ^a  

^a UNIVERSITY OF SALAMANCA   (Spain)

^b UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Consumer shopping patterns; MCI resource allocation model; Retail segmentation

Indexed keywords

CONSUMPTION BEHAVIOR; METHODOLOGY; MODELING; RETAILING;

EID: 0343527284     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0969-6989(99)00026-0     Document Type: Article

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