The effect of parent brand experience on line extension trial and repeat purchase

Marketing Letters

Volumn 9, Issue 2, 1998, Pages 181-193

  Kim, Byung Do ^a   Sullivan, Mary W ^b  

^a Seoul National University   (South Korea)

^b UNIVERSITY OF CHICAGO   (United States)

Author keywords

Brand choice; Line extensions; New product research

Indexed keywords

EID: 0040784969     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1007961016262     Document Type: Article

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