Internet integration into the industrial selling process: A step-by-step approach

Industrial Marketing Management

Volumn 36, Issue 5, 2007, Pages 676-689

  Long, Mary M ^a   Tellefsen, Thomas ^b   Lichtenthal, J David ^c  

^a PACE UNIVERSITY   (United States)

^b CITY UNIVERSITY OF NEW YORK   (United States)

^c CITY UNIVERSITY OF NEW YORK   (United States)

Author keywords

Business marketing; Industrial selling process; Internet integration; ROI; Sales force effectiveness

Indexed keywords

EID: 34248209644     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2006.05.001     Document Type: Article

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