The CAN-SPAM Act: New rules for sending commercial e-mail messages and implications for the sales force

Industrial Marketing Management

Volumn 34, Issue 4 SPEC ISS., 2005, Pages 399-405

  Clarke III, Irvine ^a   Flaherty, Theresa B ^a   Zugelder, Michael T ^b  

^a JAMES MADISON UNIVERSITY   (United States)

^b OLD DOMINION UNIVERSITY   (United States)

Author keywords

CAN SPAM Act; Commercial e mail messages; E mail laws; E mail marketing; Salesperson e mail

Indexed keywords

EID: 17844384006     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2004.09.018     Document Type: Article

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