Salesforce Automation in the UK Pharmaceutical Industry: Why is the Strategic Potential of these Systems Not Being Realised in Practice?

Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Volumn 4, Issue 3, 2004, Pages 251-263

  Donaldson, Bill ^a   Wright, George ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84990328556     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5040171     Document Type: Article

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