Deal evaluation and purchase intention: the impact of aspirational and market-based internal reference prices

Journal of Product & Brand Management

Volumn 9, Issue 3, 2000, Pages 179-192

  Vaidyanathan, Rajiv ^a   Aggarwal, Praveen ^a   Stem, Donald E ^b   Muehling, Darrel D ^b   Umesh, U N ^c  

^a UNIVERSITY OF MINNESOTA DULUTH   (United States)

^b WASHINGTON STATE UNIVERSITY   (United States)

^c WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Evaluation; Pricing

Indexed keywords

EID: 84986015051     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420010332449     Document Type: Article

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