A survey of emerging technologies for pricing new-to-the-world products

Journal of Product & Brand Management

Volumn 11, Issue 5, 2002, Pages 303-319

  Bergstein, Heather ^a   Estelami, Hooman ^a  

^a FORDHAM UNIVERSITY   (United States)

Author keywords

Marketing research; Pricing; Product development

Indexed keywords

EID: 84986092682     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420210442184     Document Type: Review

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