Stickier priors: The effects of nonanalytic versus analytic thinking in new product forecasting

Journal of Marketing Research

Volumn 40, Issue 1, 2003, Pages 65-79

  Bolton, Lisa E ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0037291125     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.40.1.65.19129     Document Type: Article

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