Antecedents and consequences of skepticism toward health claims: An empirical investigation of singaporean consumers

Journal of Marketing Communications

Volumn 13, Issue 1, 2007, Pages 59-82

  Tan, Soo Jiuan ^a   Tan, Khai Ling ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Cynicism; Health claims; Motivation; Skepticism

Indexed keywords

EID: 33847044760     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260600963711     Document Type: Article

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