Buyer beliefs, attitudes and behaviour: Foods with therapeutic claims

Journal of Consumer Marketing

Volumn 19, Issue 7, 2002, Pages 591-606

  Bhaskaran, Suku ^a   Hardley, Felicity ^a  

^a VICTORIA UNIVERSITY   (Australia)

Author keywords

Attitudes; Consumer behaviour; Consumers; Food; Health care

Indexed keywords

EID: 3242719857     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760210451410     Document Type: Review

References (35)

1. Alba, J.W., Hutchinson, J.W. and Lynch, J. (1991), "Memory and decision making", in Robertson, T.S. and Kassarjian, H.H. (Eds), Handbook of Consumer Behavior, Prentice-Hall, Englewood Cliffs, NJ, pp. 1-49.
2. Bousch, D.M., Friestad, M. and Rose, G.M. (1994), "Adolescent skepticism toward TV advertising and knowledge of advertiser tactics", Journal of Consumer Research, Vol. 21, June, pp. 167-75.
3. Burke, S.J., Milberg, S.J. and Moe, W.W. (1997), "Displaying common but previously neglected health claims on product labels: understanding competitive advantages, deception, and education", Journal of Public Policy & Marketing, Vol. 16 No. 2, pp. 242-55.
4. Burton, S., Garretson, J.A. and Velliquette, A.M. (1999), "Implications of accurate usage of nutrition facts panel information for food product evaluations and purchase intentions", Journal of the Academy of Marketing Science, Vol. 27 No. 4, pp. 470-80.
5. Byrd-Bredbenner, C. and Grasso, D. (1999), "A comparative analysis of television food advertisements and current dietary recommendations", American Journal of Health Studies, Vol. 15 No. 4, pp. 169-80.
6. Byrd-Bredbenner, C. and Grasso, D. (2000), "What is television trying to make children swallow?: content analysis of the nutrition information in prime-time advertisements", Journal of Nutrition Education, Vol. 32 No. 4, pp. 187-95.
7. Childs, M.N. and Poryzees, G.H. (1997), "Foods that help prevent disease: consumer attitudes and public policy implications", Journal of Consumer Marketing, Vol. 14 No. 6, pp. 433-47.
8. Chryssochoidis, G. (2000), "Repercussions of consumer confusion for late introduced differentiated products", European Journal of Marketing, Vol. 34 Nos 5/6, pp. 705-22.
9. Churchill Jr, G.A. (1995), Marketing Research: Methodological Foundations, 6th ed., The Dryden Press, Fort Worth, TX.
10. Daneshvary, R. and Schwer, R.K. (2000), "The association endorsement and consumer's intention to purchase", Journal of Consumer Marketing, Vol. 17 No. 3, pp. 203-13.
11. Feldman, J.M. and Lynch Jr, J.G. (1988), "Self-generated validity and other effects of measurement on belief, attitude, and behavior", Journal of Applied Psychology, Vol. 73, August, pp. 421-35.
12. Fishbein, M. and Ajzen, I. (1975), Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research, J. Wiley & Sons, New York, NY.
13. Fontana, A. and Frey, J.H. (1994), "Interviewing: the art of science", in Denzin, N.K. and Lincoln, Y.S. (Eds), Handbook of Qualitative Research, Sage, Thousand Oaks, CA, pp. 361-76.
14. Ford, G.T., Hastak, M., Mitra, A. and Jones Ringold, D. (1996), "Can consumers interpret nutrition information in the presence of a health claim? A laboratory investigation", Journal of Public Policy & Marketing, Vol. 15 No. 1, pp. 16-27.
15. Friestad, M. and Wright, P. (1994), "The persuasion knowledge model: how people cope with persuasion attempts", Journal of Consumer Research, Vol. 21, June, pp. 1-31.
16. Gettleman, L. and Winkleby, M.A. (2000), "Using focus groups to develop a heart disease prevention program for ethnically diverse, low-income women", Journal of Community Health, Vol. 25 No. 6, pp. 439-53.
17. Hackman, E.M. and Moe, G.L. (1999), "Evaluation of newspaper reports of nutrition-related research", Journal of the American Dietetic Association, Vol. 99 No. 12, pp. 1564-6.
18. Hunt, J.R. (1994), "Nutritional products for specific health benefits: foods, pharmaceuticals, or something in between?", Journal of the American Dietetic Association, Vol. 94 No. 2, pp. 151-4.
19. Ippolito, P.M. and Mathios, A.D. (1990), "The regulation of science-based claims in advertising", Journal of Consumer Policy, Vol. 13, pp. 413-45.
20. Ippolito, P.M. and Mathios, A.D. (1991), "Health claims in food marketing: evidence on knowledge and behaviour in the cereal market", Journal of Public Policy & Marketing, Vol. 10 No. 1, pp. 15-32.
21. Jayanti, R.K. and Burns, A.C. (1998), "The antecedents of preventative health care behaviour: an empirical study", Journal of the Academy of Marketing Science, Vol. 26 No. 1, pp. 6-15.
22. Kahneman, D., Slovic, P. and Tversky, A. (1982), Judgement Under Uncertainty Heuristics and Biases, Cambridge University Press, Cambridge.
23. Keller, S.B., Landry, M., Olson, J., Velliquette, A.M., Burton, S. and Andrews, J.C. (1997), "The effects of nutrition package claims, nutrition facts panels, and motivation to process nutrition information on consumer product evaluations", Journal of Public Policy & Marketing, Vol. 16 No. 2, pp. 256-69.
24. Kinnear, T.C., Taylor, J.R., Johnson, L. and Armstrong, R. (1994), Australian Marketing Research, McGraw-Hill Book Company Australia, Sydney.
25. Mitra, A., Hastak, M., Ford, G.T. and Jones Ringold, D. (1999), "Can the educationally disadvantaged interpret the FDA-mandated nutrition facts panel in the presence of an implied health claim?", Journal of Public Policy & Marketing, Vol. 18 No. 1, pp. 106-17.
26. Moorman, C. (1996), "A quasi experiment to assess the consumer and informational determinants of nutrition information processing activities: the case of the nutrition labeling and education act", Journal of Public Policy & Marketing, Vol. 15 No. 1, pp. 28-44.
27. Moorman, C. (1998), "Market-level effects of information: competitive responses and consumer dynamics", Journal of Marketing Research, Vol. 35, February, pp. 82-98.
28. Ohanian, R. (1991), "The impact of celebrity spokespersons' perceived image on consumers' intention to purchase", Journal of Advertising Research, Vol. 31, February/March, pp. 46-54.
29. Parmenter, K. and Wardle, J. (2000), "Evaluation and design of nutrition knowledge measures", Journal of Nutrition Education, Vol. 32 No. 5, pp. 269-77.
30. Roddy, G., Cowan, C.A. and Hutchinson, G. (1996), "Consumer attitudes and behaviour to organic foods in Ireland", Journal of International Consumer Marketing, Vol. 9 No. 2, pp. 41-63.
31. Roe, B., Levy, A.S. and Derby, B.M. (1999), "The impact of health claims on consumer search and product evaluation outcomes: results from FDA experimental data", Journal of Public Policy & Marketing, Vol. 18 No. 1, pp. 89-105.
32. Rothschild, M.L. (1999), "Carrots, sticks, and promises: a conceptual framework for the managment of public health and social issue behaviors", Journal of Marketing, Vol. 63 No. 4, pp. 24-37.
33. Silverglade, B.A. (1996), "The Nutrition Labeling and Education Act progress to date and challenges for the future", Journal of Public Policy & Marketing, Vol. 15 No. 1, pp. 148-50.
34. Sloan, E. (1994), "Top ten trends to watch and work on", Food Technology, July, pp. 89-100.
35. Wallack, L. and Dorfman, L. (1992), "Health messages on television commercials", American Journal of Health Promotion, Vol. 6, pp. 190-6.