Managerial evaluation of sales forecasting effectiveness: A MIMIC modeling approach

International Journal of Research in Marketing

Volumn 19, Issue 2, 2002, Pages 151-166

  Winklhofer, Heidi M ^a   Diamantopoulos, Adamantios ^b  

^a UNIVERSITY OF NOTTINGHAM   (United Kingdom)

^b LOUGHBOROUGH UNIVERSITY   (United Kingdom)

Author keywords

Empirical study; Forecasting performance; Sales forecasting

Indexed keywords

EID: 0036270743     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-8116(02)00066-6     Document Type: Article

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