How regulatory focus influences consumer behavior

European Journal of Social Psychology

Volumn 37, Issue 1, 2007, Pages 33-51

  Werth, Lioba ^a   Foerster, Jens ^b  

^a UNIVERSITY OF WÜRZBURG   (Germany)

^b JACOBS UNIVERSITY BREMEN   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33846345427     PISSN: 00462772     EISSN: 10990992     Source Type: Journal    
DOI: 10.1002/ejsp.343     Document Type: Article

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