Inferring latent brand dependencies

Journal of Marketing Research

Volumn 37, Issue 1, 2000, Pages 72-87

  Böckenholt, Ulf ^a   Dillon, William R ^b  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034342741     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.37.1.72.18726     Document Type: Article

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