Marketing in Asia-Pacific logistics companies: A discriminant analysis between marketing orientation and performance

Asia Pacific Journal of Marketing and Logistics

Volumn 16, Issue 1, 2004, Pages 42-68

  Panayides, Photis M ^a  

^a Cyprus International Institute of Management   (Cyprus)

Author keywords

Asia Pacific; Logistics; Marketing orientation; Performance

Indexed keywords

EID: 33846093898     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850410765122     Document Type: Article

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