Conceptual foundations of marketing and marketing theory

Management Decision

Volumn 34, Issue 10, 1996, Pages 19-26

  Morgan, Robert E ^a  

^a CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Marketing activities; Marketing concepts; Marketing philosophy; Marketing theory

Indexed keywords

EID: 84986156148     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251749610150658     Document Type: Review

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