Illusions of marketing planners

Psychology and Marketing

Volumn 18, Issue 6, 2001, Pages 527-563

  Weber, John A ^a  

^a SHSU   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0035534393     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.1020     Document Type: Article

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