Direct-to-consumer advertising and its utility in health care decision making: A consumer perspective

Journal of Health Communication

Volumn 9, Issue 6, 2004, Pages 499-513

  Deshpande, Aparna ^a   Menon, Ajit ^a   Perri III, Matthew ^a   Zinkhan, George ^a,b  

^a UNIVERSITY OF GEORGIA   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; CONSUMER; DECISION MAKING; DEMOGRAPHY; DRUG INFORMATION; HEALTH CARE; PRESCRIPTION; REVIEW;

ADULT; ADVERTISING; ATTITUDE TO HEALTH; CONSUMER SATISFACTION; DECISION MAKING; DRUG INDUSTRY; FEMALE; HUMANS; INFORMATION DISSEMINATION; MALE; PERSUASIVE COMMUNICATION; PRESCRIPTIONS, DRUG; PUBLIC OPINION; UNITED STATES;

EID: 4744373815     PISSN: 10810730     EISSN: None     Source Type: Journal    
DOI: 10.1080/10810730490523197     Document Type: Review

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