Direct-to-consumer advertising of prescription drugs: The evidence says no

Journal of Public Policy and Marketing

Volumn 21, Issue 2, 2002, Pages 194-201

  Lexchin, Joel ^a   Mintzes, Barbara ^b  

^a YORK UNIVERSITY   (Canada)

^b UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036027218     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.21.2.194.17595     Document Type: Article

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