EFFECT OF WEBSITE CHARACTERISTICS ON CONSUMER LOYALTY: A MULTILEVEL ANALYSIS

Proceedings of the International Conference on Information Systems, ICIS 2003

Volumn , Issue , 2003, Pages 928-932

  Mithas, Sunil ^a   Ramasubbu, Narayan ^a   Krishnan, M S ^a   Fornell, Claes ^a  

^a UNIVERSITY OF MICHIGAN   (United States)

Author keywords

business value of IT; customer relationships; customer satisfaction; e commerce; hierarchical linear modeling (HLM); online surveys; Website effectiveness

Indexed keywords

ELECTRONIC COMMERCE; PUBLIC RELATIONS; SALES; SURVEYS; WEBSITES;

BUSINESS VALUE; BUSINESS VALUE OF IT; CUSTOMER RELATIONSHIPS; CUSTOMERS' SATISFACTION; E- COMMERCES; HIERARCHICAL LINEAR MODELING; HIERARCHICAL LINEAR MODELS; ONLINE SURVEYS; VALUE OF IT; WEBSITE EFFECTIVENESS;

CUSTOMER SATISFACTION;

EID: 33845462604     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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