메뉴 건너뛰기




Volumn , Issue , 2003, Pages 960-967

THE EFFECTS OF INTERACTIVITY AND VIVIDNESS OF FUNCTIONAL CONTROL IN CHANGING WEB CONSUMERS’ ATTITUDES

Author keywords

attitude change; Functional control; interactivity; perceived diagnosticity; vividness

Indexed keywords

ATTITUDE CHANGE; ATTITUDE FORMATION; CONSUMER ATTITUDES; FUNCTIONAL CONTROL; INTERACTIVITY; ONLINE CONSUMERS; ONLINE PRODUCTS; PERCEIVED DIAGNOSTICITY; PRODUCT PRESENTATIONS; VIVIDNESS;

EID: 77953827329     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper
Times cited : (17)

References (25)
  • 1
    • 0036015953 scopus 로고    scopus 로고
    • Assessing a Firm’s Web Presence: A Heuristic Evaluation Procedure for the Measurement of Usability
    • June
    • Agarwal, R., and Venkatesh, V. “Assessing a Firm’s Web Presence: A Heuristic Evaluation Procedure for the Measurement of Usability,” Information Systems Research, Vol. 13, No. 2, June 2002, 168-186
    • (2002) Information Systems Research , vol.13 , Issue.2 , pp. 168-186
    • Agarwal, R.1    Venkatesh, V.2
  • 2
    • 0034338871 scopus 로고    scopus 로고
    • Controlling the Information Flow: Effects on Consumers’ Decision Making and Preferences
    • September
    • Ariely, D. “Controlling the Information Flow: Effects on Consumers’ Decision Making and Preferences,” Journal of Consumer Research (27), September 2000, pp. 233-248.
    • (2000) Journal of Consumer Research (27) , pp. 233-248
    • Ariely, D.1
  • 4
    • 85138751600 scopus 로고    scopus 로고
    • Coyle, J. R., and Thorson, E. “The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites,” Journal of Advertising (30:3), Fall 2001, pp. 65-77.
    • Coyle, J. R., and Thorson, E. “The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites,” Journal of Advertising (30:3), Fall 2001, pp. 65-77.
  • 5
    • 85138671585 scopus 로고    scopus 로고
    • Davis, F. D., Bagozzi, R. P., and Warshaw, P. R. “User Acceptance of Computer Technology: A Comparison of Two Theoretical Models,” Management Science (35:8), August 1989, pp. 982-1003.
    • Davis, F. D., Bagozzi, R. P., and Warshaw, P. R. “User Acceptance of Computer Technology: A Comparison of Two Theoretical Models,” Management Science (35:8), August 1989, pp. 982-1003.
  • 6
    • 33745288518 scopus 로고    scopus 로고
    • Experimental Ecommerce: A Summary of Research Investigating the Impact of Virtual Experience on Consumer Learning
    • C. Haugtvedt, K. Machleit, and R. Yalch (eds.), Lawrence Erlbaum Associates, Mahwah, NJ, forthcoming
    • Daugherty, T. D., Li, H., and Biocca, F. “Experimental Ecommerce: A Summary of Research Investigating the Impact of Virtual Experience on Consumer Learning,” in Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World, C. Haugtvedt, K. Machleit, and R. Yalch (eds.), Lawrence Erlbaum Associates, Mahwah, NJ, 2003 (forthcoming).
    • Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World , pp. 2003
    • Daugherty, T.D.1    Li, H.2    Biocca, F.3
  • 7
    • 85138714330 scopus 로고    scopus 로고
    • Heeter, C. “Being There: The Subjective Experience of Presence,” Presence: Teleoperators and Virtual Environments (1:2), Fall 1992, pp. 262-271.
    • Heeter, C. “Being There: The Subjective Experience of Presence,” Presence: Teleoperators and Virtual Environments (1:2), Fall 1992, pp. 262-271.
  • 9
    • 0005697582 scopus 로고
    • The Use of Vivid Stimuli to Enhance Comprehension of the Content of Product Warning Messages
    • Kelley, C. A., Gaidis, W. C., and Reingen, P. H. “The Use of Vivid Stimuli to Enhance Comprehension of the Content of Product Warning Messages,” The Journal of Consumer Affairs (23:2), 1989, pp. 243-266.
    • (1989) The Journal of Consumer Affairs , vol.23 , Issue.2 , pp. 243-266
    • Kelley, C.A.1    Gaidis, W.C.2    Reingen, P.H.3
  • 10
    • 0032394004 scopus 로고    scopus 로고
    • Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach
    • August
    • Kempf, D. S., and Smith, R. E. “Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach,” Journal of Marketing Research (35), August 1998, pp. 325-337.
    • (1998) Journal of Marketing Research (35) , pp. 325-337
    • Kempf, D.S.1    Smith, R.E.2
  • 11
    • 0035323964 scopus 로고    scopus 로고
    • User Attitude as a Mediator of Learning Performance Improvement in an Interactive Multimedia Environment: An Empirical Investigation of the Degree of Interactivity and Learning Styles
    • Kettanurak, V., Ramamurthy, K., and Haseman, W. D. “User Attitude as a Mediator of Learning Performance Improvement in an Interactive Multimedia Environment: An Empirical Investigation of the Degree of Interactivity and Learning Styles,” International Journal of Human-Computer Studies (54), 2001, pp. 541-583.
    • (2001) International Journal of Human-Computer Studies , vol.54 , pp. 541-583
    • Kettanurak, V.1    Ramamurthy, K.2    Haseman, W.D.3
  • 12
    • 0030506863 scopus 로고    scopus 로고
    • An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning
    • August
    • Kim, J., Allen, C. T., and Kardes, F. R. “An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning,” Journal of Marketing Research (33), August 1996, pp. 318-328.
    • (1996) Journal of Marketing Research (33) , pp. 318-328
    • Kim, J.1    Allen, C.T.2    Kardes, F.R.3
  • 13
    • 34249963673 scopus 로고
    • Requirements and Benefits of Effective Interactive Instruction: Learner Control, Self-Regulation, and Continuing Motivation
    • Kinzie, M. “Requirements and Benefits of Effective Interactive Instruction: Learner Control, Self-Regulation, and Continuing Motivation,” Educational Technology, Research and Development (38:1), 1990, pp. 5-21.
    • (1990) Educational Technology, Research and Development , vol.38 , Issue.1 , pp. 5-21
    • Kinzie, M.1
  • 14
    • 0002622093 scopus 로고
    • Detecting and Explaining Vividness Effects in Attitudinal Judgments
    • February
    • Kisielius, J., and Sternthal, B. “Detecting and Explaining Vividness Effects in Attitudinal Judgments,” Journal of Marketing Research (21), February 1984, pp. 54-64.
    • (1984) Journal of Marketing Research , vol.21 , pp. 54-64
    • Kisielius, J.1    Sternthal, B.2
  • 15
    • 0000424013 scopus 로고
    • Examining the Vividness Controversy: An Availability-Valence Interpretation
    • March
    • Kisielius, J., and Sternthal, B. “Examining the Vividness Controversy: An Availability-Valence Interpretation,” Journal of Consumer Research (12), March 1986, pp. 418-431.
    • (1986) Journal of Consumer Research (12) , pp. 418-431
    • Kisielius, J.1    Sternthal, B.2
  • 16
    • 85138738369 scopus 로고    scopus 로고
    • Koufaris, M. “Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior,” Information Systems Research (13:2), June 2002, pp. 205-223.
    • Koufaris, M. “Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior,” Information Systems Research (13:2), June 2002, pp. 205-223.
  • 17
    • 85138689678 scopus 로고    scopus 로고
    • Li, H., Daugherty, T., and Biocca, F. “Characteristics of Virtual Experience in Electronic Commerce: A Protocol Analysis,” Journal of Interactive Marketing (15:3), Summer 2001, pp. 13-30.
    • Li, H., Daugherty, T., and Biocca, F. “Characteristics of Virtual Experience in Electronic Commerce: A Protocol Analysis,” Journal of Interactive Marketing (15:3), Summer 2001, pp. 13-30.
  • 18
    • 0040669514 scopus 로고    scopus 로고
    • Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence
    • Li, H., Daugherty, T., and Biocca, F. “Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence,” Journal of Advertising (31:3), 2002, pp. 43-57.
    • (2002) Journal of Advertising , vol.31 , Issue.3 , pp. 43-57
    • Li, H.1    Daugherty, T.2    Biocca, F.3
  • 19
    • 0348252405 scopus 로고    scopus 로고
    • The Role of Virtual Experience in Consumer Learning
    • forthcoming
    • Li, H., Daugherty, T., and Biocca, F. “The Role of Virtual Experience in Consumer Learning,” Journal of Consumer Psychology (13:4), 2003 (forthcoming).
    • Journal of Consumer Psychology , vol.13 , Issue.4 , pp. 2003
    • Li, H.1    Daugherty, T.2    Biocca, F.3
  • 20
    • 0001365171 scopus 로고
    • The Effect of Vivid Attributes and the Evaluation of Alternatives: The Role of Differential Attention and Cognitive Elaboration
    • September
    • McGill, A., and Anand, P. “The Effect of Vivid Attributes and the Evaluation of Alternatives: The Role of Differential Attention and Cognitive Elaboration,” Journal of Consumer Research (16), September 1989, pp. 188-196.
    • (1989) Journal of Consumer Research (16) , pp. 188-196
    • McGill, A.1    Anand, P.2
  • 21
    • 85138734621 scopus 로고    scopus 로고
    • McKinney, V., Yoon, K., and Zahedi, F. M. “The Measurement of Web-Customer Satisfaction: An Expectation and Discon-firmation Approach,” Information Systems Research (13:3), September 2002, pp. 296-315.
    • McKinney, V., Yoon, K., and Zahedi, F. M. “The Measurement of Web-Customer Satisfaction: An Expectation and Discon-firmation Approach,” Information Systems Research (13:3), September 2002, pp. 296-315.
  • 22
    • 0036015965 scopus 로고    scopus 로고
    • Web Site Usability, Design, and Performance Metrics
    • June
    • Palmer, J. W. “Web Site Usability, Design, and Performance Metrics,” Information Systems Research (13:2), June 2002, pp. 151-167
    • (2002) Information Systems Research , vol.13 , Issue.2 , pp. 151-167
    • Palmer, J.W.1
  • 23
    • 85138698212 scopus 로고    scopus 로고
    • Ryan, C. “Virtual Reality in Marketing,” Direct Marketing (63:12), April 2001, pp. 57-62.
    • Ryan, C. “Virtual Reality in Marketing,” Direct Marketing (63:12), April 2001, pp. 57-62.
  • 24
    • 85138716822 scopus 로고    scopus 로고
    • Steuer, J. “Defining Virtual Reality: Dimensions Determining Telepresence,” Journal of Communication (42:4), Autumn 1992, pp. 73-93.
    • Steuer, J. “Defining Virtual Reality: Dimensions Determining Telepresence,” Journal of Communication (42:4), Autumn 1992, pp. 73-93.
  • 25
    • 0037354230 scopus 로고    scopus 로고
    • An Empirical Study of the Effects of Interactivity on Web User Attitude
    • Teo, H., Oh, L., Liu, C., and Wei, K. “An Empirical Study of the Effects of Interactivity on Web User Attitude,” International Journal of Human-Computer Studies (58), 2003, pp. 281-305.
    • (2003) International Journal of Human-Computer Studies , Issue.58 , pp. 281-305
    • Teo, H.1    Oh, L.2    Liu, C.3    Wei, K.4


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.