Predicting trial, repeat, and sales response from alternative media plans

Journal of Advertising Research

Volumn 40, Issue 6, 2000, Pages 65-72

  Zufryden, Fred S ^a  

^a NONE

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EID: 33748271131     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-40-6-65-72     Document Type: Article

References (1)

1. Zufryden, Fred S. A Tested Model of Purchase Response to Advertising Exposures. Journal of Advertising Research 21, 1 (1981): 7-16.