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Volumn 32, Issue 4, 2003, Pages 29-41

Compounding consumer interest: Effects of advertising campaign publicity on the ability to recall subsequent advertisements

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EID: 2442509050     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2003.10639145     Document Type: Article
Times cited : (46)

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