Using value equations to analyse exchanges

Marketing Intelligence & Planning

Volumn 21, Issue 1, 2003, Pages 16-22

  Blois, Keith ^a  

^a UNIVERSITY OF OXFORD   (United Kingdom)

Author keywords

Buyer seller relationships; Customers; Suppliers; Value analysis

Indexed keywords

EID: 33746533200     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500310458117     Document Type: Article

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