Determinants of market orientation in accounting firms

Marketing Intelligence and Planning

Volumn 24, Issue 6, 2006, Pages 591-607

  Özer, Alper ^a   Koçak, Akin ^a   Çelik, Orhan ^a  

^a ANKARA UNIVERSITY   (Turkey)

Author keywords

Accountancy; Factor analysis; Market orientation; Professional services; Turkey

Indexed keywords

EID: 33748711239     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500610701672     Document Type: Article

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