Marketing where do accountants stand today?

Services Marketing Quarterly

Volumn 23, Issue 3, 2002, Pages 1-15

  Ellingson, Dee Ann ^a   Hiltner, Arthur A ^a   Elbert, Dennis J ^a   Gillett, John ^b  

^a UNIVERSITY OF NORTH DAKOTA   (United States)

^b BRADLEY UNIVERSITY   (United States)

Author keywords

Accountants; Cpa; Marketing; Networking; Perceptions; Reputation

Indexed keywords

EID: 85009628608     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1300/J396v23n03_01     Document Type: Article

References (12)

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