Advertising planning, ad-agency use of advertising models, and the academic practitioner divide

Marketing Intelligence and Planning

Volumn 24, Issue 5, 2006, Pages 505-527

  Gabriel, Helen ^a   Kottasz, Rita ^a   Bennett, Roger ^a  

^a LONDON METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Advertising agencies; Advertising effectiveness

Indexed keywords

EID: 33747168205     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500610682890     Document Type: Article

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