Foreign firms and advertising knowledge transfer in Vietnam

Marketing Intelligence & Planning

Volumn 21, Issue 3, 2003, Pages 173-182

  Speece, Mark ^a   Quang, Truong ^b   Ngoc Huong, T ^c  

^a BANGKOK UNIVERSITY   (Thailand)

^b ASIAN INSTITUTE OF TECHNOLOGY   (Thailand)

^c UNIVERSITY OF ECONOMICS HO CHI MINH CITY   (Viet Nam)

Author keywords

Advertising; Knowledge processes; Marketing; Vietnam

Indexed keywords

EID: 84986019328     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500310474226     Document Type: Article

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