Account planning – from genesis to revelation

Marketing Intelligence & Planning

Volumn 21, Issue 7, 2003, Pages 416-424

  Baskin, Merry ^a   Pickton, David ^b  

^a Brand Planning Consultancy   (United Kingdom)

^b DE MONTFORT UNIVERSITY   (United Kingdom)

Author keywords

Accounts; Advertising agencies; Marketing management; Marketing planning

Indexed keywords

EID: 84986160869     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500310504250     Document Type: Review

References (20)

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