Personal loan users' mental integration of payment and consumption

Marketing Letters

Volumn 17, Issue 4, 2006, Pages 281-294

  Kamleitner, Bernadette ^a   Kirchler, Erich ^a  

^a UNIVERSITY OF VIENNA   (Austria)

Author keywords

Consumer credit; Hedonic editing; Mental accounting; Mental integration

Indexed keywords

EID: 33746885480     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-006-8521-9     Document Type: Article

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