Segmenting online customers to manage business resources: A study of the impacts of sales channel strategies on consumer preferences

Information and Management

Volumn 43, Issue 5, 2006, Pages 678-695

  Gillenson, Mark L ^b   Suwan, Nattawat ^c  

^a Mi)   (United States)

^b UNIVERSITY OF MEMPHIS   (United States)

^c BBBS of Kansas   (United States)

Author keywords

Customer segmentation; Internet; Preferences; Sales channel strategies

Indexed keywords

COSTS; CUSTOMER SATISFACTION; INTERNET; MORTAR; SALES; STRATEGIC PLANNING;

CUSTOMER SEGMENTATION; PREFERENCES; SALES CHANNEL STRATEGIES;

ONLINE SYSTEMS;

EID: 33745849742     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.im.2005.11.002     Document Type: Article

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