EXPLAINING ALTERNATIVE BEHAVIORS OF ONLINE CONSUMERS: AN INTEGRATION OF THE TECHNOLOGY ACCEPTANCE MODEL TO PREFERENTIAL DECISION

9th Americas Conference on Information Systems, AMCIS 2003

Volumn , Issue , 2003, Pages 515-524

  Muthitacharoen, Achita Mi ^a   Palvia, Prashant C ^b  

^a WICHITA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF NORTH CAROLINA AT GREENSBORO   (United States)

Author keywords

business to consumer e commerce; preferential choice; structural equation modeling; Theory of Preferred Technology

Indexed keywords

CONSUMER BEHAVIOR; DECISION THEORY; INFORMATION MANAGEMENT; INFORMATION SYSTEMS; INFORMATION USE;

BUSINESS TO CONSUMER E COMMERCES; INFORMATION SYSTEMS DISCIPLINES; INFORMATION SYSTEMS USAGE; ONLINE CONSUMERS; PREFERENTIAL CHOICE; STRUCTURAL EQUATION MODELS; TECHNOLOGY ACCEPTANCE MODEL; THEORY OF PLANNED BEHAVIOR; THEORY OF PREFERRED TECHNOLOGY; THEORY OF REASONED ACTION;

INTEGRATION;

EID: 85139135283     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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