Applications of impression management and the drama metaphor in marketing: an introduction

European Journal of Marketing

Volumn 30, Issue 9, 1996, Pages 6-12

  Fisk, Raymond P ^a   Grove, Stephen J ^b  

^a UNIVERSITY OF NEW ORLEANS   (United States)

^b CLEMSON UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Management; Marketing

Indexed keywords

EID: 0442302494     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569610130061     Document Type: Article

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