Dangerous donations? The effects of cause-related marketing on charity attitude

Journal of Nonprofit and Public Sector Marketing

Volumn 11, Issue 1, 2003, Pages 59-76

  Basil, Debra Z ^a   Herr, Paul M ^b  

^a UNIVERSITY OF LETHBRIDGE   (Canada)

^b UNIVERSITY OF COLORADO   (United States)

Author keywords

Cause related marketing; Charity attitude change; Experiment; Within subjects ANOVA

Indexed keywords

EID: 3042743024     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v11n01_05     Document Type: Article

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