Strategic partnerships and relationship marketing in healthcare

Public Management Review

Volumn 7, Issue 2, 2005, Pages 203-224

  Wright, Gillian H ^a   Taylor, W Andrew ^b  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

^b BRADFORD UNIVERSITY SCHOOL OF MANAGEMENT   (United Kingdom)

Author keywords

Not for profit; Relationship marketing; Services; Strategic partnerships

Indexed keywords

EID: 33745685266     PISSN: 14719037     EISSN: 14719045     Source Type: Journal    
DOI: 10.1080/14719030500091251     Document Type: Article

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