Relationship marketing: The wheel reinvented?

Business Horizons

Volumn 40, Issue 6, 1997, Pages 26-31

  Petrof, John V ^a  

^a UNIVERSITÉ LAVAL   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0006785348     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0007-6813(97)90064-1     Document Type: Article

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