The influence of the internet on B-to-B international marketing activities: An empirical study of the UK companies

Journal of Euromarketing

Volumn 15, Issue 2, 2006, Pages 51-73

  Eid, Riyad ^a   Elbeltagi, Ibraheem ^a  

^a UNIVERSITY OF WOLVERHAMPTON   (United Kingdom)

Author keywords

AMOS; Business to business; International marketing; Internet marketing; Marketing efficiency; Path analysis

Indexed keywords

EMPIRICAL ANALYSIS; INTERNATIONAL TRADE; INTERNET; MARKETING; PATH ANALYSIS;

EURASIA; EUROPE; UNITED KINGDOM; WESTERN EUROPE;

EID: 33745625854     PISSN: 10496483     EISSN: 15286967     Source Type: Journal    
DOI: 10.1300/J037v15n02_04     Document Type: Review

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