Marketing is not dead: a response to “Elegy on the death of marketing”

European Journal of Marketing

Volumn 38, Issue 11-12, 2004, Pages 1349-1354

  McCole, Patrick ^a  

^a UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

Internet; Marketing

Indexed keywords

EID: 26844443788     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410560137     Document Type: Article

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