Factors affecting the success of business-to-business international Internet marketing (B-to-B IIM): An empirical study of UK companies

Industrial Management and Data Systems

Volumn 104, Issue 1-2, 2003, Pages 16-30

  Eid, Riyad ^a   Trueman, Myfanwy ^b  

^a UNIVERSITY OF WOLVERHAMPTON   (United Kingdom)

^b UNIVERSITY OF BRADFORD   (United Kingdom)

Author keywords

Business to business marketing; Critical success factors; Internet marketing; United Kingdom

Indexed keywords

CUSTOMER SATISFACTION; INDUSTRIAL MANAGEMENT; INFORMATION TECHNOLOGY; INTERNET; MARKETING; STRATEGIC PLANNING;

BUSINESS-TO-BUSINESS MARKETING; CRITICAL SUCCESS FACTORS; INTERNET MARKETING; UNITED KINGDOM;

ELECTRONIC COMMERCE;

EID: 2342445688     PISSN: 02635577     EISSN: None     Source Type: Journal    
DOI: 10.1108/02635570410514061     Document Type: Article

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